ALDI SÜD creates ALDIlinoBRANDORA Editorial Staff - November 2015 |
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tcc creates new children’s brand for ALDI SÜD. Additionally the discounter rewards its customers with ‘Tom and Jerry Crazy Christmas fun’, an exclusive loyalty campaign created by tcc, within the ALDIlino brand.
On November 2nd the new website www.aldilino.de, owned by the business group ALDI SÜD, will launch. Shortly after, on November 9th, the loyalty campaign ‘Tom and Jerry Crazy Christmas fun’, presented within the framework of the ALDIlino brand, will start in about 1,850 ALDI SÜD branches. ALDIlino, including its website, as well as the loyalty campaign with the beloved Warner Bros. cartoon characters has been created for ALDI SÜD by The Continuity Company GmbH, Düsseldorf, tcc in short, who are the specialists for the development and execution of marketing programmes within the food retail (LEH), in collaboration with Warner Bros. Consumer Products.
Big things for the little ones: ALDIlino
Ambassadors of the new children’s brand are the virtual characters Granddad Paul and his two grandchildren Anna and Tim. These three greet the visitors of the ALDIlino website and introduce the various topics such as games, puzzles and information. There are topics to discover all year around, which aim to motivate children to become active, e. g. easy to understand do-it-yourself instructions. The brand and its website is being introduced through adverts within the weekly leaflet as well as in-store POS. A free newsletter will communicate further child-friendly topics and content, tailored around seasonal and current occasions. “With ALDIlino, we want to offer child-friendly entertainment combined with immersive content for children between the age of 6 and 12,” says Vittorio Rotondo, central purchaser, who, amongst other things, is responsible for the coordination of ALDIlino.
The ALDIlino campaign with Tom and Jerry to collect, trade and play
ALDIlino is also the frame for a big loyalty campaign, “Tom and Jerry – Crazy Christmas Fun,” to which Granddad Paul, Anna and Tim greet the customers on POS. From November 9th to December 12th, the customers will get a sachet with 2 out of 80 collector cards for each 10 Euro spend. Card categories such as “Christmas songs”, “Let’s go outside” or “Christmas recipes” motivate the youngsters through fun and play to have an active and creative advent time and offer various activities for the entire family. A quiz on the back of the cards offers additional fun. The “Tom and Jerry – Crazy Christmas Fun” campaign will allow all Tom and Jerry collector cards to find space in the high quality hard cover album for 1.99 Euro. “With this promotion we offer an attractive reason to shop. Tom and Jerry continues to enjoy great popularity and prominence throughout the region. Their entertainment value is continually growing with young and old alike over the years.” says Stefan Hausberg, Director of Warner Bros. Consumer Products Germany, who’s very happy about the collaboration.
Children and adults alike will find much inspiring and exclusive digital content around the loyalty programme at www.aldilino.de.
“We are happy to have realised this holistic concept within the ALDIlino brand with our Partner ALDI SÜD. As a full service provider, we integrate our concepts into the marketing strategies of our clients. The results are individual campaigns and strategies, who speak to the customers emotionally and rationally.” says Jörg Croseck, HOC tcc.