Cartamundi highlights new lines and established hits at Toy Fair

BRANDORA Editorial Staff - January 2016

Shuffle launches, new game boxes and more lead an impressive line-up at H1

On stand H1 at the 2016 Toy Fair, Cartamundi, world leader in playing cards and card games, is going to be busier than ever. The company is celebrating new additions to the Shuffle family of games — its groundbreaking combination of playing cards and digital technology. In addition, Cartamundi is previewing a number of major new game box releases, including a Finding Dory game box with waterproof cards inspired by Disney-Pixar’s eagerly awaited follow-up to Finding Nemo. There will also be colourful new card decks for Snap, the UK’s best-known children’s card game, and Carta Magic — the exciting Cartamundi range that highlights the continuing popularity of card tricks.

Toy Fair will showcase some exciting new additions to Shuffle — Cartamundi’s innovative product category that combines playing cards and digital technology for an enhanced way to play card games with support from tablets and smartphones.

Shuffle Disney Monopoly and Shuffle Disney-Pixar’s Cars bring together Cartamundi’s card-making expertise with some of the most famous names in the Disney list of classics, and, like all Shuffle releases, combine compelling card games based on incredibly popular brands with an optional free app that adds a whole new dimension to the card-playing fun. And, of course, the durable packaging makes them perfect for go-anywhere, play-anywhere entertainment.

But there’s more. To coincide with the July 2016 release of Finding Dory, the follow-up to the massively successful 2003 Disney-Pixar film Finding Nemo, Cartamundi is bringing out a two-in-one Finding Dory game box that offers a Pairs & Donkey game and four puzzles, illustrated with the stars of the film, which can be played with in the bath, as all cards are waterproof. There’s also a brand-new Disney Princess game box, which includes six perfumed Princess cards for its delightful guessing game and a Disney-Pixar’s Cars game box, which includes four buildable cards so that you can make your own car characters for the racing game. All three Disney favourites will also be getting together with the UK’s most popular card game when Cartamundi highlights new Finding Dory, Disney Princess and Disney-Pixar’s Cars snap games at the show.

And another eagerly awaited Disney release has inspired a two-game deck of cards. Zootropolis — a modern mammal metropolis like no other where animals from every environment live together — arrives on our screens on 25 March 2016. The Zootropolis card deck includes rules for both a Happy Families and an action game, and includes many characters and scenes from this hilarious animated adventure comedy.

Shuffle Disney Monopoly and Shuffle Disney-Pixar’s Cars are available for delivery to toyshops, gift shops and supermarkets now. The games again highlight the diverse appeal of the Shuffle range, as it approaches its third year at retail.

The Finding Dory, Disney Princess and Disney-Pixar’s Cars game boxes will appear in toyshops, gift shops and supermarkets from late spring 2016. The three Snap games, as well as the Zootropolis deck, will launch at the end of January 2016.

But that’s far from all. Stand H1 will also be highlighting a strong existing Cartamundi range across the Shuffle line, including Monopoly Junior: Shuffle card game, Shuffle Frozen and Trivial Pursuit: Shuffle card game, the Carta Magic series of cards dedicated to magic card tricks, the slightly eerie but very cool Pitch Black, Death Poker and Calavera card packs, and the ever-popular traditional Royal Flush range.

Visitors to stand H1 can also hear about the recent acquisition of two state-of-the-art facilities from Hasbro that have made Cartamundi the world’s leading game manufacturer, and continuing investment into hi-tech projects that could soon make playing cards into smart cards.

Trudi Bishop, Head of Marketing and Licensing, Cartamundi Group, says: “The continuing success of Shuffle and the launch of the Finding Dory game box are sure to attract a lot of attention at this important show — and we’re looking forward to introducing them to visitors at stand H1. But after a major acquisition and continued investment we’re also looking forward to telling visitors about our growth and plans for the coming years across all our ranges!”