Exclusive Trolls Screening at the International Toy Fair

At this year’s toy fair in Nuremberg you could not help but notice them: The „Trolls“, main characters of the high-class animated adventure comedy by DreamWorks Animation, were the absolute stars of the event. In three exclusive previews countless visitors were able to get a picture of the look of the AAA property and the scheduled marketing activities on occasion of the film start on October 13, 2016 – and all of them were thrilled.

For Andrew Alsop, Head of Licensing EMEA at DreamWorks Animation, the previews were an overwhelming success: “We wanted to provide partners and potential partners with a special insight into the fantastic world of the Trolls. We at DreamWorks are thrilled that all viewers love the Trolls just as much as we do.”

Anne Leonhardi, Marketing Director at master toy partner Hasbro said: “We have acquired the rights to the Trolls at an early stage, because we have been convinced that this franchise has enormous potential. And after the screening by DreamWorks it has become crystal clear, that we have made the right decision. Children will love the Trolls.”

You could not help but notice the Trolls on the show floor as well. SUPER RTL, official licensing agency of the „Trolls“ in German-speaking territories, presented the licensed property on banners and in prominent positions on the stairways. In addition, visitors were greeted by promoters in colourful „Trolls“ wigs and presented with hairy pocket cards for their jackets. The starting shot for Troll-mania has been fired!