Jakks Pacific, Inc. attracts attention even before one enters the Nuremberg Toy Fair with an army of 100 four-foot Jakks Pacific Big-Fig Star Wars stormtroopers welcoming visitors to the Nuremberg Toy Fair.

With the release of the latest instalment in the main Star Wars film series, “Star Wars: The Force Awakens“ Star Wars has become increasingly popular with kids both on-screen and in playrooms. “We intend to generate excitement for Star Wars with this eye-catching display and look forward to welcoming Toy Fair visitors at our stand in hall 12.0 F 23“, says Ian Steinhäuser, Vice President of Sales & Marketing at Jakks Pacific Inc. The stormtroopers stand watch at the Frankenhalle entrance to the Nuremberg Toy Fair from 27 January to 1 February 2016.