Masha and the Bear open the doors of Bear’s House to their Italian fans

BRANDORA Editorial Staff - February 2016

Today Animaccord Animation Studio, the founders of the second most popular kids’ content on YouTube - Masha and the Bear, announced that Netflix has just released Masha’s Tales spin-off in multiple territories, including USA, Canada and UK. Masha and the Bear Season 1 is currently placed amongst most popular kids content on Netflix.

In the meantime, Warner Brothers, Italy, states that with an attendance of 700,000 and a Box Office of € 4,340,000 with an average of two shows a day and an audience of families with preschoolers as well, the Alternative Content “Masha and the Bear – Amici per sempre”, distributed in movie theaters from December 23rd to January 10th, has been confirmed as the event of greatest success in our Country, and is a cheerful validation of the pioneering adventure that Warner Bros. Entertainment Italia has undertaken.

No other Country has ever suggested interactive alternative contents for such a young audience. The enthusiastic result was commented by Thomas J. Ciampa, Vice President Distribution & New Theatrical Ventures Warner Bros. Entertainment Italia: “The success of Masha and the Bear at movie theaters - made possible thanks to a partnership with Animaccord and Ink - confirms the strength of these characters. We built this great result, thanks both to the children’s amazing participation, some of which were at their very first movie experience, and to a new interactive model in movie theaters.”

Televisa which is a media giant from Mexico are releasing Masha and the Bear family show on its Channel 5 which is an important milestone for the brand. It reaches 24.6 million TV's, which represents 91.2% of the total amount of viewers in the country. This way “Masha and the bear” has strong presence in both paid and free TV in Mexico.

TCP´s managing director, Maca Rotter, says “We are thrilled to have Masha and The Bear as part of the preschool slot of Channel 5. This type of content is rarely seen, actually I don’t remember seeing a property like this, mischievous, hilarious, and of course the most caring and tender beautiful girl… so different yet it engages all ages! I’m far from my preschool age (not so much…) and I can watch it over and over again!”