The entire back to school segment is growing and it lead to a two digit business increase for idee+spiel-retailers during the last year. One element of this success is the idee+spiel back to school package with the exclusive idee+spiel-schoolbox as its absolute highlight. “Each year we present the box with a current license brand.” Said product manager Efthimios Sidiropoulos, „and for 2016 we are very proud that we were able to secure with Peanuts, a classic brand, equally appealing to both parents and children.“

Snoopy and the Peanuts have been in the market for 65 years. Through the continuous release of new products, apps, animated TV-episodes and the state of the art animated movie, today the Peanuts are as popular as they have ever been. On April 21st, 2016 the Peanuts Movie will also be released on DVD and Blu-ray. At present the global icon reaches its fans worldwide via all different media and with over 1,000 licensees and millions of products. Impressive cooperation and well-known brand names in every market segment transform this classic brand into a top property.

Team! Licensing represents Peanuts in Germany, Austria and Switzerland as well as the Benelux countries.