Pusheen the Cat wishes you a very sweet Mother’s Day!

Word of Web, the global brand management firm representing Pusheen the Cat, and UK agent Fluid World, have announced a major Mother’s Day promotion, bringing together the digital media phenomenon and Boomf —everyone’s favourite online personalised marshmallow supplier.

The Boomf Mother’s Day Pusheen selection, available now, includes not only Boomf’s famous illustrated marshmallows in vanilla and strawberry flavours, but also mallowpops (marshmallows on sticks), all containing witty images of the much-loved cat as well as personalised images supplied by the customer featuring him, her, the kids or mum herself! The images can also be applied to Boomf’s brand-new personalised bunting, Buntella, all ready to be festooned around the celebratory venue of your choice on 6 March. All products are exclusive to Boomf and available only at www.boomf.com.

The Mother’s Day promotion follows hard on the heels of a highly successful Boomf Valentine’s Day promotion, also featuring Pusheen. Boomf’s Mother’s Day and Valentine’s Day output — and Pusheen’s part in both — has been heavily promoted in TV campaigns as well as Facebook and Instagram advertisements. Boomf enjoys a strong market among young adult women, but is popular with all age groups.

Pusheen launched her association with Boomf in Halloween 2015, with images of her in pumpkins and stirring cauldrons. Since then she has been a popular part of the licensed output of Boomf, both in her own right and as part of seasonal and birthday packages.