Perfetti van Melle is pleased to have Chupa Chups® among the finalists in the Property and Product categories of the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), where the popular lollipop brand has been nominated for no less than three awards.

Chupa Chups® is nominated for Licensed FMCG Food or Beverage Brand 2016; Best Licensed Brand Food or Beverage Product or Range for the Animal Planet Multi-Pack Lollipops; and Best Licensed Brand Home or Garden Product or Range for 151 Products’ Chupa Chups® car air fresheners.

151 Products have grasped the essence of the Chupa Chups® brand perfectly and have developed an original car air freshener in the shape of the iconic Chupa Chups® daisy logo. The range is currently stocked in major UK retailers and offers a variety of the brand’s most popular flavours: Wild Watermelon, Dreamy Vanilla, Cola and Lemon Fizz, Coconut and Pineapple Delights, Raspberry and Vanilla Moments... delicious scents that have been key to the great success.

“It’s a true honor to be nominated for these awards by this prestigious and competent judging panel. It rewards our continuous endeavour to innovate with Chupa Chups® and the efforts of the teams that have created these products with passion and care.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.