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Leading global brand extension agency, Beanstalk, announced today that it is further expanding its on the ground presence across the German speaking region through a strategic partnership with award-winning merchandising and licensing agency, g.l.a.m. Headquartered in Munich and led by an experienced team of brand extension experts, g.l.a.m. will work with Beanstalk on exploring local opportunities, while further expanding the reach of Beanstalk’s existing clients across a range of sectors including digital entertainment, hard goods, and food and beverage. The collaboration adds to Beanstalk’s growing geographic presence, and continued focus to service its clients with significant resources in key regions of the world. Lisa Reiner, Managing Director of Beanstalk Europe and Asia Pacific, says, “g.l.a.m. shares our passion and experience for developing long‐term brand extension programmes on behalf of world-class brands and is perfectly positioned to help us build our business in the German speaking markets. Many of our clients, especially those in the food and beverage, hard goods and digital entertainment space, have a very strong resonance in the GAS region and we are excited to collaborate with g.l.a.m to further build their programmes in these key European markets.” Kristin Ehring, Director Sales and Accounts at g.l.a.m., says, “We are thrilled to have the opportunity to work with Beanstalk in the GAS region, collaborating to grow the European licensing footprint for some of the world’s most recognised brands. Through our alliance, we look forward to further elevating g.la.m.’s position in Germany, tapping into our respective regional expertise to unlock new business opportunities for future and existing clients.” |
