In-Store Experiences and Exclusive Prizes Geared to Delighting TMNT Fans Around the World

Nickelodeon today announced a partnership with Toys“R”Us, Europe to bring the fun and excitement of the Teenage Mutant Ninja Turtles® to select Toys“R”Us® locations in Europe throughout the summer. In tandem with the release of the major motion picture Teenage Mutant Ninja Turtles: Out of the Shadows, opening in theaters this June and July, Nickelodeon will have a strong presence at Toys“R”Us in the UK, Spain, Portugal, France and Poland, including special in-store feature shops and digital experiences, as well as an exclusive sweepstakes*.

Upon entering a Toys“R”Us location within these select European territories, customers will be immersed in all things Turtles, including a dedicated space in the front of store honoring everyone’s favorite crime-fighting reptiles, as well as special designated store meet and greet appearances by Donatello, Leonardo, Michelangelo and Raphael through June and July*. In the coming weeks, the Teenage Mutant Ninja Turtles will also take over the Toys“R”Us, Europe ecommerce site, social media channels and more. Additionally, Toys“R”Us, Europe will exclusively offer its customers new Turtles products from Playmates Toys, including the Teenage Mutant Ninja Turtles Movie Mask, which is available in-store now. All Toys”R”Us stores will also feature the new MEGA Bloks range across movie and core animation products.

“At Toys“R”Us, we’re intently focused on delivering an enhanced customer experience, leveraging our global footprint and position as the toy authority to bring kid-favorite characters and stories to life in our brick-and-mortar and web stores,” said Richard Barry, Global Chief Merchandising Officer, Toys“R”Us, Inc. “There’s no question that these ‘heroes in a half shell’ have amassed a large following among fans around the world, and our partnership with Nickelodeon allows us to bring these cherished heroes to children across Europe, providing them with opportunities to experience this beloved brand in all new ways.”

“The Teenage Mutant Turtles have an incredible fan base that spans generations and geography, and we’re thrilled to partner with Toys“R”Us to bring the TMNT universe to fans in Europe,” said Marianne James Vice President, Consumer Products UK & Ireland & European Retail Sales & Marketing, Nickelodeon. “Toys“R”Us is the perfect partner to help us reach TMNT fans of all ages and nationalities from around the world.”

_{*Visit your local Toys“R”Us store or website for more information.}