Quote from Rodrigo Navarro Marti – Director of New Business at SBT: Masha & the Bear is consistent with SBT´s mission of bringing entertainment and values to our spectators, as well as a dynamic and artistically high quality cartoon, which will likely result in good ratings. By the planned expansion into the country with the licensed goods in the fourth quarter, Masha and the Bear shows extensive growth of popularity and continues to demonstrate a strong media support in the territory with the series release on SBT and existing partnership with another authoritative media giant – Turner. Taking into account a large audience of the broadcasting partners in Brazil, Animaccord expects this year will lead to significant increase of the show awareness in the country as well as generate a huge demand on the branded products, according to Animaccord’s VP, Vladimir Gorbulya. Masha and the Bear is represented by Dogs Can Fly agency across Latin America. |
