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Licensing Expo visitors invited to explore exciting licensing opportunities on stand A170
The British Museum, the UK’s most visited attraction, will be represented at its first-ever appearance at this year’s Licensing Expo, promoting this unique institution and its potential as a licensing partner.
At the show, taking place at the Mandalay Bay Convention Centre from June 21-23, representatives of the British Museum will occupy a specially reserved area on A170, the stand of specialist brand agency TSBA Group, recently appointed to help build a global licensing campaign on behalf of the Museum.
Visitors are invited to visit A170 and hear about the wealth of exciting opportunities the Museum provides for licensees in a range of categories. There will also be a special daily event called Tea @ Three, which visitors can book to enjoy some tea and cake, and meet representatives of both the British Museum and TSBA.
The British Museum licensing programme has three main aims: to communicate the Museum and its values to a wide audience; to promote the Museum’s role telling the story of cultural achievement throughout the world; and to raise awareness of the British Museum as a museum for the world.
Central to the programme is the Museum’s vast collection of art and artefacts, which provide a wealth of exciting opportunities for licensees in many categories. In fact, licensee announcements relating to a number of categories, including apparel and accessories, home textiles, stationery and wall art, are expected during the show or soon after.
Founded in 1753, the British Museum was the first national public museum in the world. The collection tells the stories of cultures across the world, from the dawn of human history, over two million years ago, to the present. The British Museum’s collection of over 8 million objects spans the history of the world’s cultures.
Craig Bendle, Manager of Merchandise Licensing, British Museum, says: “With the British Museum licensing programme firmly established and already attracting strong interest, now is an ideal time to present it at one of the world’s most important licensing shows. We are looking forward enormously to discussing the licensing potential of the British Museum and its collection with the global licensing community.”
Ian Mallalue, CEO, TSBA Group, adds: “We have been regular visitors to Licensing Expo for a number of years, but we are especially excited to be able to introduce the global licensee community to the massive opportunity presented by the British Museum and its amazing collection. We are particularly thrilled at the prospect of meeting potential licensees — and offering them some very British hospitality!”