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Studio 100 International , part of the leading family entertainment company Studio 100 Group, today announced further expansion with global toy company, Famosa, extending the Heidi toy range into the Mexican market.
Continuing Studio 100s brand development across Latin America, the toy range, launching in Christmas 2016, will consist of Heidi dolls, plush, playsets, figurines, vehicles and ride-ons. The toy range is currently seeing huge success in Europe with more than 60 products developed and listed across hypermarkets and toy specialists. Famosa will also support the launch with TV advertisement scheduled later this year.
The extension indicates an intention of great success and momentum across Latin America with Heidi already enjoying the number one TV spot on Disney Channel for the territory, along with live shows, trading cards and children’s tableware available to fans in Argentina.
“Heidi has continued its momentum across Latin America and the Famosa extension is just one of many agreements enabling us to provide Heidi products and content to our fans”, Christophe Drevet, International Consumer Products Director at Studio 100 adds “we are extremely excited with what the future holds for Studio 100 and our evergreen brand Heidi”.
Additionally, Ignacio Romero, Famosa México Country Director adds: “The brand recognition of Heidi in the Mexican market is huge. Our challenge is to engage the new generations with this popular brand, and our strategy is to focus on children as primary target and millennial parents as a secondary target; they were the ones who used to watch this popular TV series in the past”.