m4e expanding its Licensing & Merchandising Team

As a result of the ongoing expansion of its rights portfolio, the German brand management and media company m4e AG is extending its sales team. With Judith Böhnke m4e is strengthening its presence in the German-speaking markets. Böhnke, already active in licensing & merchandising for many years, joined m4e on May 17, 2016 and acts as Licensing Manager G/A/S. She studied Media Business Management and became established as licensing sales professional in 2001 at EM.TV AG (today’s Studio 100 Media). Using her experience, she startet her own business as consultant for the media and consumer goods industry in 2008. Later she was responsible for establishing licensing business, acquiring properties and positioning them within the industry at Sony Music GmbH for its audio play label Europa und at Ad.Affairs GmbH, an agency for theatrical marketing, and its subsidiary Entertainment Friends GmbH.

On June 1, 2016, Linda Kozakova joined m4e as Licensing Manager International, being responsible for the coordination and control of m4e's licensing business outside the German-speaking territories. Kozakova gathered extensive experience at RTL Interactive for licensing the formats of RTL, VOX and n-tv, as well at the Czech television, where she headed the department for export and licensing. Furtermore she was Marketing & PR Director at Prima TV, Prague, where she was responsible for the successful development of the broadcaster’s licensing business. In addition, Kozakova teaches Marketing at the University of Prague and established the online platform licensing.cz.

Another new member of the m4e team is Helena Merle as Office Manager. The 24-year-old was previously working for El Cartel Media GmbH & Co.KG, Grünwald.