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Nickelodeon today announced a partnership extension with Leomil Group, a part of The Cortina Group, to bring the beloved PAW Patrol characters to footwear and apparel products in retailers in select markets in Europe, this summer. Ryder and his friends from Nickelodeon’s leading pre-school property will now appear on a variety of clothing items available across the Nordics region, and will be featured on footwear collections for boys and girls in retailers in Benelux, GSA, Nordics and CEE.
“The fun and teamwork of the PAW Patrol universe delights kids around the world,” said Mark Kingston, Senior Vice President, Pan European Licensing, Viacom International Media Networks (VIMN). “The Leomil Group is a natural fit for this franchise and we’re delighted by the products that they’re bringing to kids and families in Europe.”
“Nickelodeon has been a great partner for us, and with this new agreement, we’re excited to see our PAW Patrol products in retailers across Europe in the coming months,” Albert Milhado, CEO, Leomil Group. |
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