Two more Hasbro classics join the popular Shuffle line-up

BRANDORA Editorial Staff - June 2016

 

 
Cartamundi adapts Connect4 and Game of Life to card format with downloadable app

 

Cartamundi, one of the world’s market leaders in playing cards and card games, has announced the imminent launch of two additions to its highly popular Shuffle range: Shuffle Game of Life and Shuffle Connect4.

Available in July 2016, they are brand-new versions of two classic Hasbro games in an easy-to-carry-and-play card format. They are also part of the groundbreaking Shuffle range — Cartamundi’s innovative product category that combines playing cards and digital technology for an enhanced way to play card games with support from tablets and smartphones.

As in the classic game, Shuffle Connect4 is about placing colours — but with cards rather than discs, making it easier to play in a variety of settings and situations. In this version you have to put four of the same colours in a line, square or L-shape. Your mission cards — instructions that only you can see — will tell you what you’re aiming for. Instead of sliding discs into place you draw and place tiles that give you a number of options. Achieve four missions and you win. But should you pursue your mission or block your opponent? Can they stop your mission? What are they planning? Shuffle Connect4 is exciting, tactical, quick and easy to play, and a lot of fun! And if you’re missing the clicks and clacks of the big version, just download the app to hear the real sounds of the Connect4 plastic grid and coins falling into it.

The Shuffle Game of Life cards illustrate careers or houses. You score points by grouping together the same career or house in different colours, or consecutively numbered examples of different careers or houses. Can you get rid of all your cards first? Or will your opponents be quicker? First player to 100 LIFE points wins! For even more fun the free downloadable app lets you choose a car and go for a drive, play cards that match stories and win bonus LIFE points.

The Shuffle Connect4 and Shuffle Game of Life card games are available for delivery to toyshops, gift shops and supermarkets from 1 July. Priced at £6.99, both games are expected — like the classic versions — to enjoy a strong market with families and groups of friends, and their durable, robust packaging means anyone can take them and play them almost anywhere! The free Shuffle app is available through Apple iOS and Android.

The arrival of Shuffle Connect4 and Shuffle Game of Life follows the successful launch of a wide selection of games in the Shuffle range, combining famous game brands, famous characters and sometimes both, in games as varied as Subbuteo, Twister, Monopoly Deal, Monopoly Junior, Cluedo, Trivial Pursuit, Guess Who? Pictureka, Disney Cars, Transformers Robots in Disguise, Play-Doh and Battleships — with more titles on the way soon!

Marco van Haaften, International Marketing Director, Cartamundi, says: “Both these board games are big favourites but not easy to take with you wherever you go. Shuffle’s success is based in its ability to adapt board games to a quick-to-play, easy-to-carry, fun format for all the family to enjoy almost anywhere.”

Contact details for retail enquiries: Cartamundi UK, Units 8 – 17, Sandhurst, Kings Road, Charfleets Industrial Estate, Canvey Island, Essex, SS8 0QY. Tel: 01268 511522. retail@cartamundi.co.uk