Filly license is Top-Product in the german npd Toy-Charts Dracco - September 2016

 
Filly, the classic girl’s license from Dracco and one of the top performers in German npd Toy charts by revenue in the "Playset themed figurines and accessories" category, is pleased with their new and existing partners in Germany, Central Eastern Europe and Russia. With the welcoming of B&S Polska and Interdruk SA on board, Dracco has won two strong partners in Eastern Europe for Filly, covering the Back to School section with high quality bags, backpacks and trolleys as well as notebooks, activities books and pen holders.

In Russia, Filly continues to expand its solid position. Unitoys experiences great success with Filly toy lines, while AST continues to publish the Filly Magazine for the region. In 2017, there will be even a higher level of awareness for Filly in Russia. The very popular Chupa Chups chocolate balls by Perfetti Van Melle will be branded with Filly for their promotion which will inspire millions of fans. The capsule inside the chocolate ball will include Dracco produced miniature Filly figurines as surprises. Since 2015, Dracco and its licensing agency ELC have achieve numerous successes together for Eastern Europe and Russia.

In Germany, Dracco is also pleased to announce that they have renewed the license agreement with their long lasting licensee Blue Ocean Entertainment AG for magazines. The successful monthly Filly Magazines along with special edition magazines delight many fans. With 50-65000 copies sold every month, it is one of the most successful girls magazines in Germany. It is a true testament from the faithful, young Filly fans and new supporters . With the upward popularity, Blue Ocean and Dracco expect to achieve the monthly 100,000 copies sold for 2017.

Furthermore, the department store chain Karstadt with its restaurants “Le Buffet” will be an added partner for Dracco. From 22th of August to 9th of October, in all 90 “Le Buffet” restaurants, kids will find Filly and Predasaurs dinosaurs figurines in the “Kindermenu” kids menu. A raffle will be held as part the promotion.

Continuing to build on strong brand awareness, Dracco has launched several Filly marketing campaigns this summer 2016. Filly participated in the "Zone30 Tour", myToys "hat battle" and Toys R Us Memory promotion, showcasing Filly products and bringing laughter and joy to children with their sweet lovable Filly mascot walking act. Dracco will continue to support the brand and its products with comprehensive marketing campaigns, from TV advertising to distribution of consumer brochure along with strong social media presence and the launch of new Filly apps in both iOS and android platforms. Audiovisual content and television series are also well in production.

Dracco will participate at the Brand Licensing Europe show in London from 11th to 13th of October (at booth D5 near the entrance) and also at LIMA Licensing Market in Munich on 8th of November, and is looking forward to a lot of meetings and new opportunities. Dracco will also be presenting new properties in both the boys and girls sector.