Kaufmann Neuheiten GmbH brings Mentos-airfresheners on the market

Kaufmann Neuheiten - October 2016

 
Simply delicious!

 

Mentos® enjoys huge brand awareness as it is sold in over 130 countries worldwide. The good news is that from now on Mentos® candy is no longer just for chewing! Kaufmann Neuheiten brings the Mentos® experience as airfresheners and fragrance boxes on the market. The products were presented for the first time in September at Automechanika, the world's leading trade fair for automotive accessories in Frankfurt. The Mentos® airfreshners and fragrance boxes are totally inspired by the fresh flavours of the brand. Four different fragrances will be for sale: "Green Apple", “Cherry”, "Rainbow", "Fresh" and "Fruit" – a scent for every taste.

Depending on the preferred fragrance strength one can open the bag of the paper airfreshner and pull the product gradually. They have a similar delicious aroma which will last up to 30 days. The fragance box, which is filled with impregnated organic material (pads), may also be regulated in the fragrance intensity. For at least 60 days the delicious Mentos® scent will be exuded at home or inside the car.

Besides the Mentos® collection customers can choose from a wide range of “Airflair” air fresheners. Also new at Kaufmann Neuheiten GmbH are the license series "Avengers", "Emoji®" and "Driven Girl". Their own brands Hits4Kids and OK Cars, which are well established for several years on the market, focus on quality products for car accessories.