|
Leading global brand extension agency, Beanstalk, has signed world-renowned adventurer Bear Grylls for representation. Building on the tremendous brand loyalty carved by the adventurer and global television personality, Beanstalk will work closely with Bear Grylls Ventures to build a lifestyle programme in Europe and North America that will carry the brand’s vision to ‘Inspire, Equip and Empower.’ Covering a broad range of categories, including apparel, accessories and outdoor products, the licensing programme will inspire and empower individuals to embrace their adventurous selves.
Bear Grylls has become known around the world as one of the most recognized faces of survival and outdoor adventure. His journey to this acclaim started in the UK, where his late father taught him to climb and sail. Trained from a young age in martial arts, Bear went on to spend three years as a soldier in the British Special Forces, serving with 21 SAS. It was here that he perfected many of the skills that his fans all over the world enjoy, watching him pit himself against Mother Nature. His Emmy award-winning television shows, Man Vs Wild and Born Survivor, became two of the most watched programmes on the planet with an estimated audience of 1.2 billion. He also hosts the hit adventure show Running Wild on NBC in the US, as well as The Island with Bear Grylls for Channel 4 and Bear Grylls Survival School for ITV in the UK and Absolute Wild for Dragon TV, China. He is currently the youngest ever Chief Scout to the UK Scout Association and is an honorary Colonel to the Royal Marines Commandos.
Rupert Tate, CEO of Bear Grylls Ventures, says: “Bear is admired by adults and children alike, and is a truly original and inspiring individual. As a result of his unique and diverse background and experiences, Bear has become the leading global adventure specialist around the world. His vision and reputation will transfer perfectly into a lifestyle consumer products programme that celebrates his individuality and allows consumers to share his love of adventure. We are very happy for Beanstalk, the world’s leading specialist brand licensing agency, to join us on this exciting journey as we develop this unique brand.”
Allison Ames, President of Beanstalk, says: are honoured to have been selected to assist Bear Grylls in developing his licensing programme. As one of the world’s most admired personalities and adventurers, we are thrilled to be working with Bear and his team to extend his brand through inspiring products that capture its unique spirit of self-challenge and pushing boundaries. Bear Grylls is the global authority in outdoor adventure and we look forward to empowering his admirers to engage with his brand in new and meaningful ways.” |
