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The British Museum, the UK’s most popular visitor attraction, is an attraction at Brand Licensing Europe (BLE) 2016. TSBA Group, appointed to build a global licensing campaign on behalf of the Museum, will be hosting the British Museum on stand M15 at BLE, where representatives of both TSBA and the Museum will be discussing the success of the first year of the Museum’s licensing programme and plans for the coming years, as well as exploring new opportunities.
With a collection that tells the stories of cultures across the world, the British Museum can share a collection with licensees of art and objects — from ancient to modern and from fine art to sculpture. It is great news that, in a matter of months, the licensing programme has attracted a wide range of partners.
For example, Arley House, a designer and manufacturer of bespoke fabrics, has produced a range of British Museum fabrics that draws inspiration from the Museum’s Ancient Egypt and Asia collections, while The Moorland Rug Company is to produce a range of British Museum rugs based on the world-famous works of Japanese artist Katsushika Hokusai, whose print, The Great Wave off Kanagawa, is one of the most iconic images in history. Further partners in wall art (IXXI), greeting cards (Portfolio), wooden postcards (The Wooden Postcard Company), phone accessories (Ecell), men’s accessories (Rampley & Co), home gifting items (Widdop), bedding (Night Shift) and stationery (Michael O’Mara Books) are among the many other categories on their way to retail in the coming months.
Craig Bendle, Manager of Merchandise Licensing, British Museum, says: “The response to the British Museum’s licensing programme in this, its first year, has exceeded our initial expectations and continues to impress. I am looking forward to meeting established, and future licensing partners at BLE to discuss the success of our campaign and to continue to build positive relationships in the future.”
Ian Mallalue, CEO, TSBA Group, adds: “What has fascinated our team and licensees so far is the breadth and relevance of the assets available in the archive of The British Museum, with each piece having its own intriguing story there really is something for everyone. Due to this it has been a fantastic start to The British Museum’s licensing programme with some big announcements in the pipeline, we are excited to continue to develop the reach of some of the world’s most recognizable treasures into the Jewelry, Tableware, Toys and Furnishings categories, as well as the potential to develop strong brand partnerships and promotional opportunities.” |
