Galileo – The License with IQ

ProSiebenSat.1 Licensing GmbH - November 2016

New licensing strategy for ProSiebenSat.1 Licensing

Market research commissioned by ProSiebenSat.1 demonstrates that kids think “Galileo is cool”. They almost feel like grown-ups when they are allowed to watch the science magazine on TV with their parents. The exciting presentation fascinates them while they almost casually learn about complex correlations in different areas of life.

Left to right: Jürgen Exner, Stefan Ziegler, beluga, and Robert Merkel, ProSiebenSat1 Licensing

Based upon these findings, ProSiebenSat.1 now presents a new product strategy. As of now licensing will mainly target first class pupils and elder children. To do so they select those themes from the daily TV show that hold a particularly strong attraction and fascination for the intended target group. Individual images of these themes – from mysterious starry skies to thrilling underwater worlds – will be accompanied by age-appropriate, exciting facts or a look behind the scenes and thus convey the real “Galileo feeling”. Knowledge transfer will mainly take place on product packaging.

Robert Merkel, managing director, ProSiebenSat.1 Licensing: “We have successfully been licensing publishing products and experimental kits from Clementoni for years. Now this step allows us to move into a new direction and tap into many other product categories that might have seemed difficult to realize for potential licensing partners – home textiles for example.”

At the Licensing Market in Munich ProSiebenSat1 Licensing GmbH has been able to celebrate a deal of a special kind. Director Robert Merkel (right) sealed the first deal based upon the new Galileo strategy with Jürgen Exner (left) and Stefan Ziegler (middle) from beluga Spielwaren GmbH.