Rovio names Maurizio Distefano Best New Agent for 2016 BRANDORA Editorial Staff - November 2016

 
Angry Birds creator praises Distefano for excellence of Italian licensing programme

Maurizio Distefano has been named best new agent by Rovio Entertainment Ltd, the Finnish entertainment company and creator of the global hit Angry Birds, which Maurizio Distefano Licensing represents in Italy. The award, presented In London at a gala evening during the October Brand Licensing Europe event, was for the work done by MD Licensing over the last year. Among the reasons cited by Rovio for choosing Maurizio Distefano as Best New Agent for 2016 are: the high quality of the Italian licensing programme throughout 2016 30 new license agreements for Angry Bird in a single year the high quality and quantity of local marketing activities organized with retailers regular and committed involvement in Italian licensing events to promote the Angry Birds brand in-store events and promotions to boost awareness of Angry Birds products exemplary teamwork a good partner to work with a wide and well-managed network of global partners and local distributors.

MD Licensing manages all licensing rights for Angry Birds in both Italy and the Swiss market. A wide range of licensing agreements has been signed with numerous companies including Academy, Admiranda, Fabbri, Gilmar, World, Nestlé, Perletti, Ravensburger, Walcor and Warm Up Industry across many product categories including back to school, personal care, publishing, toys, clothing and food.

Angry Birds is the globally successful video game and brand created and owned by Finnish computer game developer Rovio Entertainment. The game, in which multi-coloured birds try to retrieve their eggs from a group of hungry pigs, is today the number one downloaded app of all time and an international phenomenon. The success of the app has inspired many new Angry Birds games, as well as toys, books, TV shows, food products, theme parks and a film.

Maurizio Distefano, President and founder of MD Licensing, says: “Our aim is to offer our clients the highest standards of professionalism and service, and I'm delighted that our commitment to making this a very successful partnership for all parties involved has been recognized. I’d like to thank the whole Rovio team with whom we have worked closely throughout the year. Their help and support has allowed us to achieve extraordinary results in no time. On behalf of all of my team I am honoured to have received this award. We look forward to another year of success with this amazing brand.”