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Smiley is delighted to announce their latest killer collaboration with one of the world's most prestigious outerwear brands, Moncler, the latest in a long line of upscale fashion partnerships from the one and only iconic Smiley brand.
This exclusive winter capsule collection of rugged outerwear, apparel and accessories has just launched at retail and takes Smiley’s signature bold yellow palette and iconic Smiley icon to the mountains. Featuring an exciting range that has been designed to sit as comfortably on the high altitude and high-octane ski slopes as it would be soaking up the cool winter aprés ski party vibes.
This newly launched range of technical outerwear features Smiley’s trademark all over prints, as well as contemporary sweaters in bold yellow. Whilst the Smiley logo has been reimagined featuring the brands new toony style direction with light and shadow effects.
Speaking about the collaboration Smiley CEO Nicolas Loufrani said, “I’m delighted to be collaborating with one of the world’s leading technical outdoor sports brands. This collection showcases the huge possibilities for Smiley in sports, and also highlights the appetite in the market for our latest collection Smiley "Happy Sports", a concept dedicated to putting the smile back into active sports and promoting a message of positive values and fair play.”
“Moncler join a growing list of collaborations that we have in the market that includes; Fendi, Joshua Sanders, Moschino and Anya Hindmarch, as we continue to deliver outstanding collections that are sold in some of the world’s leading boutiques and department stores." |
