HEAD Licenses with SportLife Brands for Underwear, Lounge.

SportLife Brands, LLC an affiliate of Overseas Direct has been licensed by Head Sport GmbH for HEAD branded Underwear, Sleepwear and Loungewear in North America. The multi-year license covers basics, thermals and performance underwear and lounge and sleepwear products for men’s, ladies, boys, and girls. The license will begin on January 1, 2017 and be in stores approximately April 2017.

“SportLife Brands is the perfect group to manage the growth of the iconic HEAD branded underwear and loungewear with a serious focus back into the market,” said Giuseppe Faranna, Vice President Division Manager Licensing at HEAD Sport GmbH. “The company has gained extensive experience and celebrated continuous success over the past years in the category, and we see a very positive future in this new partnership.”

SportLife President Michael Kassin added, “The HEAD brand has a rich history, it has always been dedicated to creating high-performance products. We look forward to continuing that trend with our HEAD underwear, loungewear and sleepwear products. We are excited to maximize on the brand’s heritage, and continue the current momentum at retail and grow this new category.”