CPLG to represent Chupa Chups and Mentos in UK and Benelux

CPLG Germany - December 2016

Perfetti Van Melle has appointed leading licensing agency CPLG for its brands Chupa Chups and Mentos in UK and Benelux.

CPLG will be making life a little bit sweeter by introducing a range of lifestyle products featuring the iconic lollipop and mint brands.

Born in 1932 Mentos is number one in the global mint category and sold in 130 countries with a brand awareness of over 90% across Europe.

Chupa Chups made its debut in 1958 and is the biggest selling lollipop worldwide. Famous for its iconic shape and bright eye catching colors it also has a strong connection to the art world with Salvador Dali responsible for designing the logo.

Extensive fashion forward style guides are available alongside a rich archive of retro artwork to work from.

CPLG will be looking to build the licensing programme through apparel, fashion accessories, home and health & beauty targeting a core audience of young adults with a secondary audience of kids.

Libby Grant, Global Business Development Director, Brands at CPLG said “we are really pleased to be adding two such iconic brands to our portfolio and look forward to working closely with the team at Perfetti Van Melle to expand Mentos and Chups Chups into a range of lifestyle products”

Christine Cool, Licensing Area Manager at Perfetti Van Melle added “We are very excited to have CPLG managing the expansion of our activities in these key territories. It feels good to have a partner with such a solid expertise who is also increasingly focusing on brand building.”