The Great Gorjuss Bake Off

Home bakers can create their own Gorjuss showstoppers using sugar discs and cake candles featuring pastel-hued gorjuss girls such as Ladybird, Forget Me Not and Bluebird's Proposal. Less confident cooks can buy indulgent readymade cakes featuring their favourite Gorjuss designs from Carrefour and Mercadona's instore bakeries. And as a sweet treat, Sugar And Spice giant candy canes and The Dreamer candy floss, complete with collectable stickers, are available now. Special 3D candles, chocolate cake plaques, cupcake decoration kits and cake sprinkles are in development for launch in 2017. Yum...

Santoro is delighted to announce that long term licensing partner Undercolors Of Benetton is developing a new Kori Kumi collection for Autumn/Winter 2017 launch. The 30 piece range will include nightwear and underwear for women, girls and newborns, and follows the success of Gorjuss and Mirabelle in Benetton's stores worldwide.

To celebrate the launch of its new Santoro's Gorjuss Vintage Rose collection, craft licensee Design Objectives (DOCRAFTS) reminisces on the story of the gorjuss girls in its Creativity magazine. The feature includes musings by crafting super fans and the Santoro and DOCRAFTS teams on the international success of Gorjuss. The new Vintage Rose product range includes a premium wheelable tote case for serious crafters to store their papercraft 'stash', craft storage wrap, pretty Oops-A-Daisy card making compendium, scrap book set, fabric paints, clever gorjuss girl metal dies, jumbo and mini collectable stamps, to name but a few. This impressive collection is available now in the UK and internationally.

Panini España, S.A recently enjoyed an incredibly successful launch of its second Santoro's Gorjuss collectable photocards collection in Spain, with the first three weeks of sell-in doubling the first three weeks of its first Gorjuss collection. Jo Campbell commented, "Collecting and swapping these beautifully printed Gorjuss photocards had already become a real playground craze in Spain, so we're thrilled that the second collection is outperforming the first. The fantastic sales volumes we're seeing Panini achieve are more usually associated with blockbuster movie brands, and I understand that the first campaign is typically the strongest. So, once again Gorjuss is exceeding expectations and bucking trends with its amazing success!"

Panini S.p.A will start to roll out the Gorjuss programme into other European and South American territories during 2017 and 2018.

The Licensing Team would like to express our heartfelt thanks to all of our fantastic partners for their creativity, innovation, and hard work on Santoro's collections in 2016.

We are very proud of the wonderful new products that have been launched and look forward to sharing more Santoro success stories with you next year!