Addo Play Ltd strategic expansion plans

Addo Play has announced a new partnership with Adrian Roche, Black Horse Consulting. This collaboration comes as part of Addo Play’s planned strategic expansion into the USA, Canada and Mexico. The company will be working closely with Black Horse Consulting over the coming months in order to gain an important foothold in this vast, complex market.

Internationally Addo Play has seen large expansion over the last year, and now covers some 20 countries, including recently agreed distribution partnerships in France with HellerJoustra and CIFE in Spain. It is expected that many more partnerships will be added over the January previews period in Hong Kong, as the business continues to push forward on the back of the UK retail success and further product line extensions, with expectations for 2017 running extremely high.

“Adrian and his consultancy are well known to many of the team at Addo,” began David Martin, Joint Managing Director at Addo Play. “His extensive market knowledge and contacts together with his product & licensing insight will bring real benefit to Addo in this next phase of the business.”

Addo Play will be celebrating its one-year anniversary since International launch in Hong Kong this January. The company will be exhibiting again from its permanent Hong Kong office and showroom, showcasing over 120 main line and some fantastic new products - notably in the Craft and Role Play sectors of the business.

In the UK, in 2016 Addo Play launched 10 new brands (featuring over 70 products) exclusively in The Entertainer stores. Sell through performance has been phenomenal and consumers have without question embraced the Addo brand positioning of intelligently designed, consumer friendly product at truly outstanding value.

Addo Play can be found at: Room 12, 8th Floor, Tower A, New Mandarin Plaza, 14 Science Museum Road, Kowloon