Pyramid International launches the UK’s first DC Super Hero Girls stationery range

Warner Bros. Consumer Products - January 2017
 

 

Pyramid International and Warner Bros. Consumer Products, on behalf of DC Entertainment, has launched the UK’s first stationery range for DC Super Hero Girls, the all-new universe featuring iconic DC female Super Heroes including Wonder Woman, Supergirl and Batgirl to inspire girls to be smart, courageous and empowered to be and everyday Super Hero.

Designed with girls aged 6-12 years in mind, Pyramid’s range of licensed DC Super Hero Girls stationery features high quality, colourful notebooks in a variety of sizes including A4, A5 and A6. There are also three stationery sets, bigger stationery gift items plus a range of pens, highlighters, pencil cases and a collapsible storage box. The range is available to buy throughout the UK now at Toys R Us, WH Smith, Amazon, HMV and The Range, with further listings to be added this year.

Mordy Benaiah, Licensing Director at Pyramid International, said, “We are so excited to introduce the first range of DC Super Hero Girls stationery to the UK market. Our long-standing relationship with Warner Bros. Consumer Products UK means we are always working with the very best licensed properties and DC Super Hero Girls is no exception. The brand is authentic and aspirational and we’re confident that our fun social stationery will help fans reach their creative potential and unlock their own unique talents.”

Pyramid is one of our longest standing licensees,” commented Preston Kevin Lewis, General Manager, Warner Bros. Consumer Products UK and Ireland. “They are experts at connecting with the tween and teen audience through bold social stationery that makes a statement whilst remaining absolutely true to our core brand values. The DC Super Hero Girls range brilliantly reflects the exciting characters and colourful animation of the series, it’s a fantastic addition to the programme that’s now making a huge impact at UK retail.”