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The Smiley Company is delighted to announce an exciting new partnership with one of Europe’s most prestigious lifestyle stores Colette. This exciting co-creation will form part of colette’s unique campaign of “20 products for 20 years” which sees the iconic store launching 20 luxury products in their signature Colette blue colour palette across a wide category of products.
Smiley have teamed up with long term partner and champion of the premium skater shoe Joshua Sanders, to create a limited edition slip on sneaker and slider to mark this landmark. Both the slip on and slider will feature Smiley’s classic icon with bold boucle patches as eyes and a striking polkadot sole. Smiley have also teamed up with one Casetify, one of the leading premium suppliers of phone accessories, to release a silver glitter phone case that features the signature Colette anniversary Smiley icons embedded within the case alongside the Colette logo.
Speaking about this unique new launches Smiley CEO Nicolas Loufrani said, “We are very proud to be part of Colette's 20th anniversary celebration with 2 exclusive products, shoes from Joshua Sanders and phone cases from Casetify. Colette has invented the concept store format and has influenced the creation of concept stores allover the world, but none of them has ever been able to match the original eclecticism is what makes Colette unique. The selection of products operated by her daughter Sarah is not pretentious and is open to all trends, from art to cartoons, absolute luxury to mass confectionery. In that sense it epitomises true Parisian chic at its best, relaxed and open to all influences. This is where Smiley belongs.”
Smiley joins a host of brands to celebrate this landmark anniversary that include the likes of Converse, Dr. Martens, Nike, Edward Bess and Komono watches. |
