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This groundbreaking deal has been brokered by master licensee,The Smiley Company, on behalf of Rubik's Brand Limited and BANDAI NAMCO Entertainment, owner of PAC-MAN who are both currently seeking licensees in categories including apparel, accessories, gifts, homewares, electronics & digital accessories and novelties Speaking about the exciting partnership Smiley Company Vice President of Brand Strategy Lori Heiss said: "PAC-MAN and Rubik's are two of the biggest pop culture icons of the 80's. The Smiley studio has created a very cool style guide based on the current trend for retro games merchandising. I am sure the products from this unique collaboration will be hits and are going to become collectors with all generations of geeks.” Whilst Mike Townend Managing Director of Rubik’s Brand Limited said: "Rubik’s is very excited to be working with Pac-Man and the limited edition nature of the collection should ensure instant collectability with fans." Delphine Janczak EMEA Brand Manager of BANDAI NAMCO Entertainment says: "PAC MAN and Rubik’s share similar heritage and they are both true icons of the crazy 80’s generation. They defy times, gender and age but most importantly they both manage to renew themselves while continuing to provide moments of fun to everyone. The combination of these two brands is the perfect explosive mix that will amuse and reunite old and new generations who share a common passion. We are really excited about this project and we cannot wait to watch PAC MAN Rubik’s breaking records!” |