In a deal brokered by CPLG, London-based fashion label Fyodor Golan is collaborating with Universal Brand Development to launch a Felix the Cat apparel range as part of their SS18 Resort Collection.

The collection launches as part of The Hoxton Collective, a designer showroom featuring ready-to-wear pre-collections from a select group of womenswear designers. The event, run by the British Fashion Council, follows directly after London Fashion Week Men’s and supports and promotes British designers selling pre-collections.

The capsule collection features both women and unisex pieces and includes outerwear with leather patch-working, printed dresses, woven separates and a handmade fully crystallised top, all featuring the iconic black and white cat cleverly interwoven with Fyodor Golan’s signature bold and playful prints.

Fyodor Podgorny and Golan Frydman, the designers behind the label, have gained global attention in recent years after winning the Fashion Fringe Award in 2011 and Best Young Womenswear Talent at the Premium Design Award in 2015. Fyodor Golan show seasonally at London Fashion Week and have become known for their exciting, consumer facing global pop-up events launched in the likes of Selfridges London, Luisa Via Roma in Florence and I.T in China and Hong Kong.

Felix the Cat made his big screen debut in 1919 and went on to have his own cartoon strip and cartoon series. He was also the first-ever image to be transmitted across the television airways in 1928 and became a TV and technology pioneer and a true pop icon.

Fyodor and Golan said: “Felix the Cat has such a distinctively iconic look that we couldn’t wait to get our hands on him. His iconic black and white image was a new kind of challenge for us, mixing him into our psychedelic world. Felix is truly timeless and one of the most recognized cartoon characters in film history. We had a lot of fun discovering ways to have Felix the Cat popping-out of our clothing. The result is a futuristic view on a nostalgic image. “

Libby Grant, Global Business Development Director, Brands at CPLG, added: “We are delighted to be working with Fyodor Golan, who are such highly regarded, innovative and forward-thinking designers and have truly put their own unique spin on the iconic Felix the Cat. This collaboration further strengthens our plans and development of the Felix the Cat licensing programme across EMEA and North America, and we look forward to the launch in high profile fashion retailers later this year.”

Following the showcase at The Hoxton Collective, the collection will be featured at Fyodor Golan’s Paris showroom before launching at select department stores and boutiques worldwide from November 2017.