Lufthansa Systems & Bulls Press launching unique digital ePublication

Brandora Editorial Staff - July 2017

Bulls and Lufthansa Systems are entering a new global digital market segment as content and technology provider. The product is a brand new multi-language interactive ePublication loaded with high quality content from some of the world’s best media producers, which will be launched on Lufthansa Systems BoardConnect inflight entertainment platform. Bulls is the global content producer with the digital rights worldwide. The ePublication is a perfect fit for traveling business such as airlines, cruise lines, buses and trains, as well as for shopping centres. Thanks to its open software architecture, BoardConnect from Lufthansa Systems offers tremendous flexibility and is the ideal platform to integrate Bulls interactive ePublications.

“We are carving out our own place in the creative digital universe. This is for travellers and mobile people. To give them some space to relax, enjoy, but also to reflect on their purpose and dreams. The interactive ePublication has a sleek timeless look with lots of colour and light. It is loaded with a multi-cultural, inclusive and vibrant content. A great mix of articles, pictures, puzzles, kid’s channels and videos to be consumed from any type of personal device, online and offline. We want to add a truly fun and valuable experience”, says Bulls’ CEO, Tord Steinsvik.

“We are excited to add Bulls to our extensive partner network and to tap into a new and truly global digital market segment. The ePublication will significantly enhance the inflight-experience and will be launched this autumn. We know people will love this", says Norbert Müller, Senior Vice President BoardConnect at Lufthansa Systems.