The House of Turnowsky will present new design concepts at BLE 2017House of Turnowsky - September 2017 |
 |
The House of Turnowsky will appeal to lovers of truly stylish surface design with a new concept showcase for the European market launching at BLE 2017.
Under the banner of Style is forever, the iconic design house will invite European manufacturers, retailers and brands to discover the licensing programme of Turnowsky’s fabulous new collections and delightful image archive.
The BLE presentation will incorporate four key categories of Bed Linen, Table top, Back to School, Gifting, each of which is further segmented into the major age groups of Preschool, Juvenile, Tween/Teen and Adult, with new collections of 140 outstanding new designs.
This commercially astute and precisely targeted portfolio will have the aim of revealing to visitors how the House of Turnowsky can help them Sleep with Style, Dine with Style, Walk with Style and Give with Style.
The House of Turnowsky Chief Executive, Kobi Tadmor, comments. “We are delighted to return to BLE with our unique new concepts and superb creative portfolio, which we believe can rival or even surpass any other design resource available to the market. Our inhouse creative team not only works with exceptional imaginative flair but has a fundamental grasp of what sells. These are premium commercial designs and we are very excited about the possibilities for Turnowsky in both mainland Europe and the UK market.”
The House of Turnowsky Marketing Director of Licensing, Guy Braun explains: “With these new concepts for BLE 2017 we are going deeper and wider into four keystone licensing categories, with creative artwork specifically aimed at Bed Linen, Dinner Ware, Back to School and Giftware. Our original designs will enable manufacturers and other licensing partners to come to the market with a statement of style which answers the essential requirements and particular tastes of the target consumer groups.”
The House of Turnowsky BLE showcase – to be based on the stand P50 of Art Ask Agency, Turnowsky’s exclusive agent for selected European territories (Germany, Austria, Spain, Portugal, Scandinavia) and Swaziland - follows a major presentation to the US market at the Las Vegas Licensing Expo in June, with exclusive agent for North America, The Brand Liaison.
Some of the recent new licensing partnerships forged worldwide by Turnowsky and which are now hitting the high street include a beautiful designer tableware collection with Lifetime Brands/Mikasa, Fabrics with Cranston (USA), scarves with Demdaco (USA), gifts and table top accessories, including napkins with PPD (USA and Europe), back to school accessories and stationery with Franco Cosimo Panini (Italy), agendas with TeNeues (Germany) , stationery with Senfrot (Spain) and Top Trade (Ukraine), plus beautiful artistic jigsaw puzzles for Scandinavian giant KV&H/Heye.