Frida Kahlo the authentic female lifestyle icon is available on shelves this summer following an exclusive partnership with Grupo Erik – renowned publisher in Spain who is adding Frida to an all-star list including FC Barcelona, Disney, and Marvel. The range by Grupo Erik includes everything that you need to organise the coming year. Products include a wall calendars, a desktop calendar, a top-quality agenda with decorated interior pages and stickers inside, a premium notebook as well as a large size poster. The designs incorporate style, elegance, vibrant colours and sleek design keeping in line with the ethos of icon, feminist, artist, and legend – Frida Kahlo. Products are already available in stores across Iberia including El Corte Ingles, FNAC, Media Markt, Alcampo, Leclerc and Eroski. Given Frida Kahlo’s capacity to reach a wide audience of all ages it is unsurprising that the brand has had huge success in retail distribution. The Frida Kahlo brand is a success and has been received as a classic icon, as well as for a younger demographic who identify with the coolness and strength that are a source of inspiration for all women. |
Frida Kahlo joins forces with Spanish licensee Grupo Erik for a typical ‘Frida’ collection of stationary and paper goods.