Toys are already rolling out in all territories. Hasbro has been appointed master toy licensee with a product line that includes stadiums, battle sets, launchers and much more — with tops that actually ‘burst’ in battle!

Charlie Davidson, Joint Managing Director, Rocket Licensing, says: “After hundreds of episodes and almost 15 years as a hit show, toy and licensed brand, the level of excitement the BEYBLADE franchise generates remains awe-inspiring. Beyblade Burst adds some twists and new ideas that have already proved wildly popular in Asia and the US. We have no doubt that the show and brand will be a massive hit throughout 2017 and beyond.”