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Specialist influencer and social talent management agency, Viral Talent, has worked with YouTuber Emily Tube to announce the new Disney brand available at JAKKS US. The video has had 3 million views in two weeks.
Emily Tube has 3.9 million subscribers on her YouTube channels, which is ranked 3rd on Social Blade out of the Top UK 100 channels on YouTube. Emily makes videos for children where you will find content on Minnie Mouse, Dolls, Learn Colours and many other fun activities for kids. The YouTube video entitled, “Transform Emily into a Princess-Disney Princess Range Dolls” is the third best performing video on Emily’s channel, receiving 28k views a day. Viral Talent worked with Emily’s family to create a concept for the video that suited the demographic of her channel. The video content helped to announce the new Disney brand at JAKKS, with Emily featuring items including the Disney Princess Travel Tote Bag and Disney Princess Gourmet Kitchen. As well as build in momentum for the launch of the products and increase brand awareness for all JAKKS Disney items.
JAKKS is an American company that designs and markets toys and consumer products, with a range of products that features numerous children’s toy licenses. JAKKS produces action figures, electronics, dolls, dress up, kid’s furniture and much more. They are also licensee of several hundred trademarks including Disney, Star Wars and Nintendo.
Laura Edwards, Managing Director at Viral Talent said “It is really exciting to see the level of reach that Emily has had working with JAKKS in such a short space of time. It was a great opportunity for Viral Talent to work with Emily and JAKKS to create a relevant concept to work upon the success of the toy line and wide-reaching marketing to ultimately drive sales and brand engagement”