Asterix, partner of success!BRANDORA Redaktion - November 2017 |
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Since its release on October 19th , The new album of Asterix and Obelix -Asterix and the Chariot Race- proved to be an instant success, rocketing up the booksales in France and in Europe, with more than 2 million copies already sold within the past 3 weeks. On top of that, a new live action movie has just been announced for 2020, that will bring our 2 Gauls to China.
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Many prestigious sales partners seized the opportunity to get associated with this unique phenomenon in the field of the publishing world (first circulation of 5 million copies, including 2 millions in France).
These partners are sporting the colours of the new album
Thanks to the release of Asterix and the Chariot Race, several licensees jumped at the opportunity to make by-products based on the new album.
- Pixi, with an exclusive figurine of Asterix and Obelix on their chariot
- Leonidas with an exclusive metal box of chocolate
- NamCo Bandai, which are organizing a quest throughout Italy with the online game
Asterix and his friends
- Ravensburger, with the release of a jigsaw puzzle taken from a strip of the album
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«Le Village en Fête» at the U Supermarkets
From November 7th to December 17th, the U Supermarkets launch a huge national promotional campaign: “Le Village en fête”.
- 1 200 stores participate in the loyalty program
- Millions of game cards are distributed to the clients at the checkout lanes
- Clients have the opportunity to win 6 million gifts (25 sorts of lots for 172 partner brands !)
- Supported by a national TV advertising campaign
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Asterix and McDonalds
Throughout the month of November, McDonalds - the famous fast food restaurants - is once again a major partner of Asterix.
- Millions of coupons are distributed in an exclusive Asterix Happy Meals box
- Many exclusive mini-games can be downloaded on mobile phones and digital tablets
- Supported by a national TV advertising campaign
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Asterix and the SNCF group
During All Saints holidays, Asterix and Obelix had the opportunity to travel by train every day thanks to the SNCF Group !
- 100 000 magazines had been given to families and children in 13 French train stations
- 1 million ticket jackets had been printed with Asterix drawings
- 200 000 Asterix fidelity cards had been distributed to the passengers
- The mascots were present in the train stations, where quizz contests had been organized to give the passengers the opportunity to win several gifts, including the new album, free entrances for the Parc Asterix, and many more surprises linked with the small Gaul with the winged helmet.
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