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Earlier this year, Ledo, a market leader in the production and distribution of ice cream and frozen food, entered a partnership under license with Beanstalk client Baileys®, World’s No.1 Liqueur Brand, to develop a range of Baileys topped ice cream.
Launched at the end of August, the Grandissimo Deluxe Baileys Ice Cream range is topped with a rich Baileys sauce, incorporating the indulgent creaminess of the core beverage. The product launched in Croatia, Bosnia and Herzegovinia this summer with further expansion plans across Eastern Europe scheduled for summer 2018.
Ledo is one of the largest Eastern European producers of ice cream and distributors of frozen foods. Their ice creams portfolio contains brands such as King, Macho, Maximo, Grandissimo, Quattro.
The Baileys licensing programme aims to incorporate the spirit of indulgence, relaxation and great female companionship. Baileys licensed extensions support the brand’s platform of everyday indulgence by delivering new, innovative and delicious food and beverage treats to the modern woman. These products drive increased Baileys occasions, consumer interactions and brand accessibility, ultimately putting more Baileys liquid on lips.
To find out more about Baileys and other brands Beanstalk represents, visit our website: www.beanstalk.com | 
