Christian Massmann (37), Head of International Program Sales at ZDF Enterprises, and Thomas Sewing (34), responsible Director for ZDF.archive at ZDF Enterprises, have been assigned to head ZDF.digital productions GmbH effective immediately. The firm is a subsidiary of ZDF Enterprises and emerged from ZDF.newmedia GmbH, founded in 2000. Under its new managers, the firm will optimize the existing business areas and focus more strongly on the coming needs of the German and international media market, as well as on the production of content for digital distribution. The production company will continue to conceive and produce multimedia contents and applications in the form of videos, flash modules and web specials for external clients and partners. Dr. Alexander Coridass, President and CEO of ZDF Enterprises: "We feel that we have provided the best conditions for successfully exploiting the chances of the digital future with these new priorities and the new management."