New website launched for The World of Dinosaur Roar!Brandora Editorial Staff - November |
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Site will support growing licensing, promotional and publishing activity behind brand
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Nurture Rights, which owns The World of Dinosaur Roar!, the new concept and licensed property created by Peter Curtis that teaches pre-schoolers about dinosaurs, has announced the launch of a new dedicated website for the property produced in association with the Natural History Museum in London. Aimed mainly at parents, but with lots to entertain children and fascinate educators, www.dinosaurroar.com is as vibrant and colourful as the series of books, published by Macmillan’s Children’s Books that inspired it. It features a summary of the aims of the series, information about the books, activity pages, and character pages for Dinosaur Roar!, the Tyrannosaurus rex, Dinosaur Stomp!, the Triceratops, Dinosaur Munch!, the Diplodocus and other stars of the series. There are colourful and humourous illustrations, pronunciation guides and some real dinosaur facts, verified by Professor Paul Barrett of the Department of Earth Sciences at London’s Natural History Museum. Visitors can catch up on the published schedule, see brief summaries of the books launched to date and even download posters, puzzles and games and colouring-in pages. Additional pages, featuring news and events, more games and a club for young dinosaur fans, are planned, along with a section dedicated to Dinosaur Roar!, the best-selling, classic picture book from the 1990s that inspired The World of Dinosaur Roar!, which is also owned by Nurture Rights. The website launch is part of the growing activity behind the Nurture Rights brand and accompanying publishing and licensing campaign. The book series introduces readers to a different title character in each book and uses his or her personality to teach children about dinosaurs in an engaging and entertaining way. The first four titles in the series of The World of Dinosaur Roar! books are Dinosaur Roar! The Tyrannosaurus rex, Dinosaur Boo! The Deinonychus, Dinosaur Stomp! The Triceratops and Dinosaur Munch! The Diplodocus. Many more colourful dinosaurs, including Dinosaur Snap! The Spinosaurus, Dinosaur Flap! The Oviraptor, and Dinosaur Whack! The Stegosaurus, are on their way. |
With its large cast of memorable characters and engrossing storylines, The World of Dinosaur Roar! is already attracting licensee interest as a property with potential across a wide range of categories and merchandise aimed at a core market of children aged 2-5, as well as gift givers and dinosaur fans everywhere.
The launch of the first books by Macmillan’s Children’s Books, the official publishing partner for the property, and the announcement of Golden Bear as Master Toy Licensee, has been followed by the appointment of Bulldog Licensing, one of the UK’s leading licensing agencies, as licensor for the property. Further announcements are imminent.
Nick Barrington, Managing Director of Nurture Rights said: “The new website perfectly captures the appeal of the books, combining excitement, humour and fascinating information in an attractive, colourful, easy-to-read style. We’re looking forward to welcoming the fast-growing army of fans of the books and the brand to the new site over the coming months and years.”