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AART Store has announced that it will launch Purple Turtle cloth books under a license agreement with Aadarsh Pvt Ltd. a publishing edutainment and media company.
Purple Turtle is a preschool and early learning brand of Aadarsh imprinted on its education and entertainment materials. With books sold in 30+ countries including UK, China and Russia, games, apps and YouTube videos, Purple Turtle has successfully been used to engage young audience all over the world.
AART is a premier manufacturer and distributor of personalised gifts, custom décor and fabric books for children.
“Purple Turtle stories guide, stimulate and support young minds, setting the foundation for literacy. With AART’s quality materials and Purple’s delightful stories, the cloth books will create a high-quality learning experience for the infants and toddlers. This deal will help Purple Turtle the brand achieves an increased exposure in the market.” said Mr. Manish Rajoria, Director, Aadarsh Pvt Ltd.
Purple Turtle cloth books will be available on Amazon, Flipkart and other online stores. | 
