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Italian designer Alessandro Enriquez, in partnership with Universal Brand Development, launches a new capsule collection inspired by the iconic cartoon character, Felix the Cat, at the 93rd edition of Pitti Uomo, the premier international event for men’s fashion and lifestyle projects. The collaboration was brokered by CPLG Italy.
Felix the Cat made his big screen debut in 1919 and went on to have his own cartoon strip and cartoon series. He was also the first-ever image to be transmitted across the television airways, in 1928, and went on to become a TV and technology pioneer and a true pop icon. The theme of this year’s Pitti Uomo will be Cinema, which lends itself perfectly to Felix.
Created by a team of talented animators, among them Otto Messmer and Joe Oriolo, Felix the Cat appeared in over 100 movies between the 1920s and 30s. Felix is today considered a true pop icon of international fame and has already been featured in a number of prestigious collaborations in the fashion industry, including Castelbajac Paris, Coach, Scotch & Soda and most recently London based design label Fyodor Golan.
For Pitti Uomo, Felix the Cat is reimagined, thanks to Alessandro Enriquez’s ironic and Italian signature, throughout different apparel items, such as sweatshirts, t-shirts, knitwear and shirts, to create an irreverent and joyful capsule collection.
The collection will preview at 10x10 ANITALIANTHEORY stand – a brand created and styled by Enriquez himself – and will be in available to buy in select high-end stores globally from September 2018.
Enriquez is also working on a limited edition Felix the Cat t-shirt collection, to be sold exclusively in the Milanese boutique Banner during Saint Valentine week as part of a charity event.
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For licensing opportunities please contact CPLG Italy, marketing@it.cplg.com | 
