The reason for their versatility is that the family-owned company has been determined to keep everything in their own hands for three generations at their traditional headquarters in Neustadt near Coburg – with a special focus on quality, play value, and function.

What is more, the company is positive that they will be able to contribute to the German toy market in the future. Consumers love their fast reaction rate and their customer focus, especially in online retail.

Rolly toys services include large-scale social media coverage and product videos to support buying decisions and satisfy their customer’s demand for detailed and supplementary information.

250,000 pedal ride-ons sold each year and as many accessory parts in 60 countries underline the success of thorough and sustainable product development.

Innovations occur in functions as well as details as you can see in the rollyX-Trac Premium: The children’s tractor now comes with LED lighting controlled by touch sensors. In addition, rolly toys provide countless accessory parts to make children’s ride and play experience reminiscent of the “real thing”.

Key objective of rolly toys is to address and emphasize children’s natural need for movement. That’s why you will never find any motor-driven vehicles in their product portfolio.

Thanks to designers that originally worked on transportation design and have years of experience working with rolly toys their miniature agricultural vehicles and – just recently, their construction vehicles – look just like the original. The vehicles of the manufacturer from Franconia not only wow the visitors of the International Toy Fair in Nuremberg and customers of toy shops throughout Germany – their agricultural engines also convinced the audience of Agritechnika. This is due to their highly detailed licensed vehicles that enable children to ride the miniature version of their parents’ utility vehicles – which, of course, makes the ride-on toy even more fun.

As a first step into the rollyTruck product range the company introduced the rolly Truck Volvo at the International Toy Fair 2018. This is the first model of a new line of construction site vehicles which will be the key element of upcoming product innovations.

In addition to traditional toy stores, the company’s distribution strategy also focuses on agricultural machinery retail and DIY stores – due to the size of their models. Because it’s important to try the vehicles and find the right size for your kid.

Starting with ride-on toys for the children aged 18m+ rolly toys provides toys for all children up to the age of 12. Fun and leisure parks have long been established as ideal touch points. Here children subject the vehicles to thorough inspection and parents witness the products’ quality and sturdiness. Afterwards they will very much agree with the company’s credo: rolly toys got what it takes to play!