Fudges and honeycomb bars join popular line as number of sales outlets continues to grow

The Royal Horticultural Society (RHS) has announced that The Gourmet Candy Company has extended its RHS confectionery range and expanded the network of retail outlets supplying the range.

Along with the existing selection of chocolate gift boxes, nougat and bonbons, the RHS Confectionery range now includes brand-new fudges and chocolate-coated honeycomb bars. All items in the range will use packaging designs inspired by the RHS Lindley Library, the world’s finest collection of botanical art.

The RHS Confectionery range – which is available through UK wholesalers including Crème d’Or and Cotswold Fayre – was originally supplied mainly to garden centres and farm shops as well as the RHS shops, based around the UK at the four RHS gardens (Wisley, Harlow Carr, Hyde Hall and Rosemoor). The market for the range is likely to be among lovers of fine confectionery, but there will be a strong secondary market among gift givers looking for unusual and elegant treats to present to friends or family.

However the popularity of the range in its first nine months – along with positive publicity from the RHS win in the Best Licensed Heritage or Institution Brand category at the 2017 Brand & Lifestyle Licensing Awards – has further boosted the retail network for the range. Listings now include Waitrose Food and Home Stores, and distribution is now under way in Sweden, the US and Italy. The Gourmet Candy Company is still receiving regular enquiries about the RHS confectionery range and believes that further outlets and countries are likely to be added to this list.

The Gourmet Candy Company is based in London, from where it supplies British-made fudges, toffees and honeycombs or exquisite private-label chocolates and sweets through retailers and distributors in over 20 countries worldwide.

Jaime Waring, Sales Director, The Gourmet Candy Company, said: “This range unites elegant design and a much-loved brand with some of our finest premium confectionery – to amazing effect, as the retail response has indicated. The RHS really is a great fit for our product range.”

Cathy Snow, RHS Licensing Manager, added: “We are really pleased that this wonderful collection of fun, novel and tasty confectionery has performed so well for us. These delightful additions to the RHS Confectionery range will, we are sure, further strengthen our licensing agreement with The Gourmet Candy Company.”