Zag Heroez Miraculous™ - Tales of Ladybug & Cat Noir is the superhero phenomenon that centres on Marinette and Adrien - who have been given the ability to transform into superheroes, Ladybug and Cat Noir. As the chosen ones, they must work together to protect Paris from the evil doings of Hawk Moth and his newly transformed “friendly” villains found in each episode. The show now airs in over 120 countries and season one ranked in the ‘Top 10 Kids Show Overall’ across Europe. A live-action feature film is set to be distributed by a major studio in 2020, and the brand has a strong online presence - with over 17 billion YouTube watch time minutes and 3.4 billion views. In the UK, the show dominates the kids’ TV scene where it is a top-ranked programme on both Disney Channel and Pop, where it is simulcast. The second series launched on Disney Channel on November 4th as part of the channel’s high-performing animation line up – and is pulling in significant figures. The latest deals will see H&A produce a health and beauty range that includes bath products, play cosmetics, hair care and gift sets, whilst Sambro is on board for arts and crafts, including magnetic scribblers, colouring tables, and bead craft sets, and also styling head dolls. The new licensees add to a large and growing programme. Other partners include Bandai (master toy), Gosh! Designs at PMS International (stationery, pocket money toys and creative play), Igloo Books (book publishing), Kokomo (dental and dental gift sets), Roy Lowe (socks), Maad Toys (colour-in bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush), Dreamtex (bedding and curtains), Imagine8 (jewellery, accessories, gift and stationery), and Sakar (audio products, tech accessories and cameras). “It’s great to have two more strong licensees joining a programme that just keeps on growing,” says Bulldog Licensing MD Rob Corney. “This stretches across a wide range of categories and we’re in talk with lots of potential partners, so more announcements are expected soon.” |
