Uniting several millions of French viewers every Saturday in front of their screens, the success of the first European "Talent show" had not faded, just like the power of The Voice’s brand. This year, once again, TF1 Licences had orchestrated numerous partnerships and special operations in collaboration with ITV Studios France and TF1 Publicité. Seduced by the merits and reach offered by The Voice, Groupe Seb, as well as brands Maybelline, Casino, Daddy, Kinder and Deezer wished to get involved with the programme. To meet partners' branding challenges and offer hard-hitting and innovative operations, TF1 Licences and ITV Studios France have relied on the expertise and know-how of TF1 Live (TF1 Publicité's entity in charge of special operations, content, cross-media and social/digital actions), along with TF1 Production, Broadcasting and the publisher MYTF1. Maybelline has teamed up with The Voice 7 in partnership with Enjoy Phoenix, a friend of the brand. On the agenda: production of tutorial videos, photo shoots, and the endorsement of eight talents. The Voice is also in the spotlight on social networks as well as on the brand's website and that of partners Feelunique and Amazon, and, from February to May 2018, in the Maybelline store. For the 2018 edition of The Voice, Groupe Seb has chosen to sponsor the show with three of its flagship products: Cookeo, Ultrabend Cook and Access Steam. Brands Moulinex and Calor began a multichannel campaign by launching promotions in stores and even contests with a year of concerts to top it all off. Driven by the success of the previous edition, Casino has renewed its partnership with the show by organising a major contest in its supermarkets: Les 30 Jours Casino Live (the Casino Live month). Thrown into the bargain are invitations to attend live shows of The Voice, stays in Paris with tickets to the Musée Grévin wax museum where you'll discover the set and the famous coaches, as well as a year's worth of shopping! Daddy is chiming in for the sixth year in a row to represent the sugar sector! The brand was holding a competition with many prizes to be won. A loyal partner of the show, Kinder Schoko-Bons was also returning for this seventh season with a new digital campaign, including videos of interviews with stars posted on YouTube, teasers and competitions with a chance to win tickets to the show. For the third year in a row, the streaming leader in France was partnering The Voice, in association with MYTF1 and ITV Studios France. Since the first blind auditions, internet users have been able to reexperience the talents of The Voice, exclusively on Deezer. Deezer was hosting a competition with the grand prize being a family weekend in Paris and tickets to attend the show's grand finale. Throughout the season, Deezer will also be rolling out a TV, digital and social media plan, giving viewers a chance to listen to The Voice playlists. |
