Samsonite teams up with the Van Gogh Museum to create a capsule collection in tribute Almond BlossomBRANDORA Editorial Staff - June 2018 |
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With Dutch artist Vincent van Gogh’s masterpiece Almond Blossom as an inspiration, Samsonite beautifully captures the blossom’s poetic beauty in an exclusive luggage and backpack collection. The collection reinterprets three of Samsonite’s lightweight ranges, adding the freshness of one of Vincent van Gogh’s world-renowned masterpieces. From suitcases to duffles to elegant backpacks for women, the Almond Blossom limited edition offers a travel solution for every fashion-forward contemporary woman. “When the Van Gogh Museum reached out to us, we were immediately excited by the idea to collaborate on a travel collection in honour of one of the most famous artists of all times,” says Lotte De Vreese, General Manager, Samsonite Travel. “Vincent van Gogh was a true traveller and we are proud to carry out his legacy to those art enthusiasts and fellow travellers around the world so they can enjoy this beautiful translation of his “Almond Blossom” masterpiece.“ Laurine Van Rooijen, B2B Manager VGME: “We were thrilled when Samsonite agreed to work with us, as there is such a beautiful fit between our two brands. Vincent van Gogh was a frequent traveller and, similar to Samsonite, dedicated to research and to continuously develop his art through innovation. Our partnership celebrates how Vincent was inspired by his travels and studying art from other countries. We hope people will be as open to being inspired wherever their journeys take them, with a beautiful piece of luggage as an artistic reminder.” Adding a touch of spring The Hardside Lite-Shock special edition is fully covered both on the exterior and the interior in van Gogh’s Almond Blossom artistry. A perfect match is made with the Softside Uplite collection, on which details of the beautiful painting are revealed on the handles, expandability parts and on the interior lining. The elegant Skyler backpack completes the line-up with a premium romantic blossom embroidery, a trend that is also seen on many fashion catwalks, offering a chic way to subtly introduce some lovely spring florals into your everyday wardrobe. The Samsonite & Van Gogh Museum capsule collection will be available at Samsonite.com, Samsonite stores & select Department Stores. |