Entertainment One Unveils Plans for World’s First Peppa Pig World of Play Indoor Attractions

As the growth of Peppa Pig continues to build across the globe, Entertainment One (eOne) and Merlin Entertainments (Merlin) today proudly announce plans for the world’s first ever Peppa Pig World of Play. The standalone indoor attraction will bring to life eOne’s much-loved preschool television property in a series of interactive play areas designed for all the family. The first locations announced are Shanghai’s LC Mall set to open its doors late 2018 and the Grapevine Mills in Dallas/Fort Worth, Texas targeted to open in early 2019.

Additional Peppa Pig World of Play sites have been secured in Beijing in China, as well as Michigan and the New York area in the US, which are also planned to open in 2019.

Peppa Pig World of Play is a unique indoor attraction concept that will give pre-school children an opportunity to step into the exciting world of Peppa Pig in an immersive play environment packed full of family-inclusive activities. With a design concept adaptable to different spaces, children and their families will be immersed in the world of Peppa Pig as they visit ten play areas that will ignite their imaginations. Merlin will build and operate the themed attractions under an exclusive multi-territory licensing agreement with eOne.

“Peppa Pig is loved by children and families across the world and we are thrilled that our partnership with Merlin will create the ultimate, fully-immersive Peppa Pig indoor play experience for her many fans,” said Andrew Carley, EVP Global Licensing, Family & Brands at eOne. “The partnership with Merlin underlines our own long-term strategy of building enduring global success for Peppa Pig and these attractions will play an integral role in making it a favourite preschool property for many years to come.”

Mark Fisher, Chief Development Officer at Merlin Entertainments, said: “We are very excited about the opening of the world’s first ever Peppa Pig World of Play in partnership with eOne. Peppa Pig is an exceptionally strong brand, recognised and loved by families around the world, and the global preschool market for location-based entertainment represents a great opportunity for Merlin. The attraction’s flexible design means we are excited about the rollout potential of these attractions, with an initial focus on China and the US.”

Earlier this year, Merlin launched two in-park dedicated brand areas at Gardaland, Italy and Heide Park, Germany as well as Peppa Pig themed accommodation at both Resort Theme Parks, which are proving very popular with guests.