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Bulldog Licensing has announced that Sophie Yates has been promoted to the position of Licensing Executive within the company.

Sophie has been promoted from her previous role as Licensing Coordinator, a position she held for nearly three years. During that time she has helped Bulldog cement its status as one of the industry’s leading licensing agencies, with a strong and diverse portfolio of properties that includes Shopkins, LIFE, Pikmi Pops, Match Attax, the Crystal Maze and Enid Blyton.

“I’m really excited about this new role and all the new challenges and responsibilities that come with it,” comments Sophie.

Adds Bulldog Licensing Director Vicky Hill: “Since joining Bulldog in 2015 Sophie has been an integral part of the Bulldog team. She has been keeping us organised, assisting on retail, handling approvals for a number of our brands, as well as overseeing the development and implementation of a new contracts and finance system. Her promotion to Licensing Executive is very well deserved and she will play a key role in the Bulldog operation.”