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The nostalgia-inducing smell of Play-Doh compound becomes one of few active scent trademarks in the U.S.
- Iconic Play-Doh scent is now officially registered trademark.
- Play-Doh scent has always been synonymous with childhood and fun.
- For decades the recipe has remained largely unchanged.
Hasbro announced that the iconic Play-Doh scent, known and loved by fans around the world, is officially recognized by the United States Patent and Trademark Office as a registered trademark of the brand. The trademarked scent, which Hasbro formally describes as a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of salted, wheat-based dough, makes the Play-Doh brand one of the few active and certainly most famous scent trademarks in the country.
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| For decades the recipe and scent of Play-Doh compound remained largely unchanged. | |
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Since the Play-Doh brand’s inception in 1956, the distinctive smell has consistently served as a hallmark of the brand, and after more than six decades providing children with a source of imaginative and creative play, the scent has become increasingly recognizable among children, parents, and grandparents alike. Throughout its history, the “recipe” for Play-Doh compound has remained largely unchanged, ensuring the scent fans smell when opening a can of Play-Doh compound, is the same scent many grew up with and now enjoy alongside their own children or grandchildren.
“The scent of Play-Doh compound has always been synonymous with childhood and fun,” said Jonathan Berkowitz, senior vice president of Global Marketing for the Play-Doh brand. “By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.” | |
